Sony Action Cam

GoPro’s about to break out in a cold sweat. Introducing Sony’s Action Cam, a tiny, ultra-rugged sports camera that’ll capture your wildest endeavours from 60m under water to mountain-top blizzards (with the included waterproof case), in full HD no less. It all starts with a 16 megapixel Exmor R sensor (great in low light situations) sitting behind a wide-angle Carl Zeiss lens, capable of recording 1080p at 30fps or in 4x slow mode 720p at 120fps. Media is saved to either a Memory Stick M2 or a MicroSD/SDHC card, and the optional wifi version (270$) allows for remote viewfinder functionality and control.

Hit up Sony or Amazon for more info – $150+.