UnBRELLA Inverted Umbrella

Like most everyone, we have a love-hate relationship with umbrellas. The UnBRELLA, by Japanese firm H Concept, is a long-awaited answer to the problems accompanying most traditional umbrellas. First, because of its inverted design, it opens and closes apex down, making getting into and out of a car much easier all while shielding you from the rain longer (check out this video). Second, upon collapsing UnBRELLA, its dry side is exposed while its wet side faces inward, sequestering the water temporarily to keep it from going everywhere. Lastly, it stands up on its own, eliminating the need for propping it up against a wall.

Shipping in April. Preorder at H-Concept (Japanese page – translation here) – roughly $90