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Tupperware Eco+: Historic Brand Aims for Sustainability

By Mark Wilson
Last Updated April 8, 2021
Mark Wilson
Mark is a longtime journalist based in Austin, Texas with a background in breaking news reporting and media relations. Outside of the office he spends nearly every waking moment hunting down an adrenaline rush through mountain bike racing, gravel touring, rock climbing, triathlons and trail running. Mark also is a bassoonist who loves learning to play the latest hits for his friends, and will never back down from a karaoke stage. His rest days are spent lounging with his wife and dog, playing chess and cooking fancy meals, but always planning for the next adventure.
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Tupperware ECO+ containers: The Basics

Like everyone else, environmentally conscious consumers need lunch containers to haul to work or storage options to keep food fresh in the fridge. But finding an environmentally friendly plastic container can be a serious challenge. Not anymore. Tupperware, one of the biggest and most historic mainstream brands in portable meal containers, announced on Thursday new lunch and sandwich containers made from recycled materials and an expansion of its ECO+ line of products made with 50% certified recycled materials.

Composition

The materials used in the containers come from a partnership with Eastman, a global specialty materials company that makes a resin called Tritan Renew. The resin works at the molecular level to break plastic materials down to their basic components. At that point, they can be remanufactured into brand new material.

Tupperware takes that material and creates a tough, transparent, and dishwasher-safe container that lives up to the same quality as traditional Tupperware products.

Without that transformation, plastics can linger in the environment for centuries.

Tupperware’s ECO+ line already included a straw set ($25) and to-go cups ($9). With the addition of the new ECO+ Lunch-It Containers ($19) and Sandwich Keepers ($15), there is a new option for a sustainable plastic container for midday meals instead of single-use plastic baggies or other containers.

tupperware's eco+ containers

Impact

Tupperware initially launched its ECO+ line in 2019 with new products composed of plastics and other materials that the brand diverted from either burn pits or landfills. Pulling all that waste out of the garbage to create new products reduces landfill waste and allows for more reusable plastics to be produced. Since the ECO+ launch in 2019, the use of recycled materials has diverted more than 100 tons of Carbon Dioxide emissions.

Tupperware, which has been in business since 1946, says the latest additions to the ECO+ line will help the company move closer toward its No Time to Waste Vision, which promises to tap into design and innovation to minimize both food and single-use plastic waste in the future.

Tupperware is distributed in nearly 80 countries throughout the world, so the new ECO+ products will be widely available to any consumer who has been searching for a better environmental option for food storage.

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