Filson uncovered the true origins of Smokey the Bear when designing their limited edition timepiece that bears Smokey’s friendly yet ominous face. In 1923 a fire swept through Yellowstone National Park leaving behind more than just charred trees. The high winds drove the fire fast enough to catch all manner of wildlife in its wake. Among those affected was a bear, later to be known as Smokey. He ran ahead of the fire trying to find safety and by sheer coincidence ran straight into a ranger station and face to face with a smoke-blackened ranger. Little is known about their encounter except the words left scrawled in the dust by the ranger, “Smokey… bear.” Smokey mauled the ranger and stood steely eyed over his broken body. When the fire burned itself out, Smokey remained intent on stopping further such catastrophes — or so we’re to believe. He donned the ranger’s hat and charged him, Milo Anderson, with the task of preventing wildfires. His exact words were, “Only you can prevent forest fires.” It was a threat, not a call to action. That was a lot of responsibility for poor Milo and as the years went on the adage changed to mean the collective “you” and not the singular as Milo originally heard it. Enter Filson’s Smokey the Bear Watch, a limited edition of 1,000 package, complete with an individually numbered watch and collection of Smokey goodness. Included is a book that tells the story of Smokey Bear* (*may vary slightly from the representation above), a certificate of authenticity and six postcards of reimagined vintage Smokey posters. The watch features a 43mm stainless-steel case, an Argonite 715 quartz movement assembled in Detroit at Shinola’s Watch Factory, and a scratch-resistant sapphire crystal. Plus, flip it around to check out the brass PVD plate imprinted with both Filson’s and Smokey Bear’s logos.
Find it at Filson – $1,000