The classic everyday button-down just got a much-needed upgrade. Startup Wool&Prince forgoes the use of cotton in their button-downs, instead using a fine Cotton-Soft wool that looks and feels like cotton but has all the advantages of wool – superior durability, insulation, plus wrinkle- and odor-resistance – all without its typical downfalls (coarseness and itchiness). Available in two blue-based patterns, Gingham and Oxford (plus an orange and blue Plaid pattern as a stretch goal), the shirts sport a slim fit and are ultra-low maintenance like your jeans. And, if that’s not enough to convince you, Wool&Prince’s creator wore one for 100 days straight without so much as a wash or dry-cleaning, no one the wiser.
Go pledge over at Kickstarter – $100